The Nature Calling evaluation was prepared on behalf of the National Landscapes Association by the Evaluator team.

The report covers over 18 months of activity: the 12 major commissions (six writing commissions and six art commissions in the ‘hub’ National Landscapes: Chilterns, Dorset, Forest of Bowland, Lincolnshire Wolds, Mendip Hills and Surrey Hills), and the 18 National Landscapes involved as ‘spoke’ locations, as well as two National Parks.

Key figures:

• 8,258 active participants engaged (against a target of 4,923)
• Live audience of over 55,000 people
• Online and digital audiences surpassed 550,000 (target 4,933), supported by features on BBC Countryfile and an expanded programme of digital content across the projects.
• 35% of participants were from deprived backgrounds (21% IMD1 and 14% IMD2)
• 34% identified as from a global majority ethnic background
• 25% were under 19 years old
• 24% identified as disabled