John has a long career in the landscape and wider environment sector, starting out with Denbighshire Countryside Service and the (then) Clwydian Range National Landscape / Tirwedd Cenedlaethol Bryniau Clwyd as a countryside ranger. He joined the National Association in July 2021 from the Welsh Government where he was Head of Policy for Future Economy. As a past head of landscape and outdoor recreation at the Welsh Government he is well known to the AONB family in Wales. He established Future Landscapes Wales as a collaborative programme based on shared learning which developed the thinking and consensus on a comprehensive and contemporary take on how landscapes are recognised and managed whilst respecting the enduring value of safeguarding the nation’s most beautiful areas. This culminated in Valued and Resilient: the policy document which lays the foundation for the designated landscapes in Wales. John lives in the Anglesey National Landscape / Tirwedd Cenedlaethol Ynys Môn.